Monday 24 February 2014

History of Silver Chef Limited

The Humble Beginnings of 

Silver Chef Limited 

It was at a US trade show in 1985 that the idea for Silver Chef was born. Seeing that the American home delivery pizza market was booming, and convinced of the market’s potential for growth in Australia, Allan English, Silver Chef’s founder and Managing Director, and a business partner, invested heavily in conveyor ovens.Unfortunately, it soon became clear that many pizza businesses could not afford to buy them. The solution? The ovens were rented out, and soon began to sell themselves.
Ten years later, Allan bought out his partner and devised a funding option that enabled small businesses to procure the equipment they needed, without committing large amounts of capital up-front. The new option, called Rent-Try-Buy®, has been at the centre of the Silver Chef success story ever since.
Silver Chef listed on the ASX in 2005 and since then, the availability of additional capital and client demand has led to an average compound annual growth rate in earnings per share in excess of 20%.
After many successful years providing a flexible funding option to the hospitality market, opportunity presented to broaden the product to fund the greater commercial equipment market. In 2008 GoGetta was launched, a division of Silver Chef Limited, offering flexible funding to a variety of industries.
In 2010 Allan English, the company's founder, moved to the position of Chairman. After two years in the position of Chief Operating Officer, Charles Gregory was appointed the CEO of Silver Chef Limited.
In 2011 the Silver Chef brand was launched into New Zealand as a result of demand from international hospitality franchise partners.
Today, Silver Chef continues to offer its flexible Rent-Try-Buy® Solution to the hospitality industry while GoGetta offers its go.Rent.go.Grow.go.Own® Solution in more than 20 industries including construction, transport, fitness and point-of-sale.




1 comment:

  1. This sounds like an interesting business you've got yourself. I think you've really set out your information well and it is really easy understand and read :)

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